Why this Blog?

In order to launch a product or a service on the market effectively in the marketing age 4.0, it is now essential to consider an iterative approach to planning and make sure that this is regularly updated by the feedback provided by the client. As such, this is a blog about Lean Marketing based on the collective experience of different professionals; we want to share with you the use of various approaches to Lean Marketing based on the experiences found in the everyday business reality. The ambition of our posts will therefore be to provide a vision concerning the implementation of Lean methodologies in the planning and execution of advertising campaigns, entrusted to a multi-channel strategy that sees the combined use of the means Social, Email Marketing and affiliation .