17 Viral Marketing Ideas to Double Your Email List Growth Starting Today

Dropbox. Uber. Airbnb. Evernote. Ever wonder how these successful brands grew from 0 to millions of users? Here’s the answer. These brands don’t have magical powers. But they’re smart enough to know that to forever grow their tribe, they need to craft the best message that’ll spread like wildfire. I’m talking about viral marketing. They… Read More 17 Viral Marketing Ideas to Double Your Email List Growth Starting Today

The Fallacy of the Perfect Business Plan

According to conventional wisdom, the first thing every founder must do is create a business plan—a static document that describes the size of an opportunity, the problem to be solved, and the solution that the new venture will provide. Typically it includes a five-year forecast for income, profits, and cash flow. A business plan is essentially a research exercise written in isolation at a desk before an entrepreneur has even begun to build a product. The assumption is that it’s possible to figure out most of the unknowns of a business in advance, before you raise money and actually execute the idea.… Read More The Fallacy of the Perfect Business Plan

101 Marketing Power Words That Will Increase Your Landing Page Conversions

Words are like a painting.
Your choice of words and the manner by which you use them elicit a unique reaction among your audiences, as a color palette and painting style would.
What I’m trying to say is that your landing page copy matters. Examine a piece of successful marketing copy, and you will realize that one word or two makes all the difference.
Words that transform a copy from “blah” to “brilliant” are called marketing power words.… Read More 101 Marketing Power Words That Will Increase Your Landing Page Conversions

Building your Email List? Here are 41 Lead Magnet Ideas That Work

Lead magnets are some of the most popular and effective ways to get new leads. If you don’t have a good one yet, you may want to try one soon because online marketing is only getting more competitive by the day. Lead magnets can become your edge and may change the way you run your business. In your… Read More Building your Email List? Here are 41 Lead Magnet Ideas That Work