Da molti anni la BlockChain tappezza i quotidiani di tutto il mondo, basti pensare una delle sue principali “star”, il Bitcoin. Ma cos’è realmente questa tecnolgoia? Dal punto di vista tecnico, la blockchain è un libro mastro pubblico, dove vengono registrate le transazioni di un bene digitale (esempio il Bitcoin). Le transazioni non vengono registrate… Read More BlockChain, cos’è?
Dropbox. Uber. Airbnb. Evernote. Ever wonder how these successful brands grew from 0 to millions of users? Here’s the answer. These brands don’t have magical powers. But they’re smart enough to know that to forever grow their tribe, they need to craft the best message that’ll spread like wildfire. I’m talking about viral marketing. They… Read More 17 Viral Marketing Ideas to Double Your Email List Growth Starting Today
According to conventional wisdom, the first thing every founder must do is create a business plan—a static document that describes the size of an opportunity, the problem to be solved, and the solution that the new venture will provide. Typically it includes a five-year forecast for income, profits, and cash flow. A business plan is essentially a research exercise written in isolation at a desk before an entrepreneur has even begun to build a product. The assumption is that it’s possible to figure out most of the unknowns of a business in advance, before you raise money and actually execute the idea.… Read More The Fallacy of the Perfect Business Plan
As an important countervailing forces, the “Lean start-up” turns the conventional wisdom about entrepreneurship on its head. It favors experimentation and iterative design, makes the process of starting a company less risky. Although the methodology is just a few years old, its concepts have quickly taken root in the start-up world.… Read More Why the Lean Start-Up Changes Everything
Isn’t it a great thing to be discovered by your audience? Being known by many is something that every marketer dreams of. Website traffic is as valuable as walk-in customers of a local mall. Though not every person makes a purchase, it still matters to you that people show up. This gives you time to… Read More How to Drive Free Traffic to Your Landing Pages
Words are like a painting.
Your choice of words and the manner by which you use them elicit a unique reaction among your audiences, as a color palette and painting style would.
What I’m trying to say is that your landing page copy matters. Examine a piece of successful marketing copy, and you will realize that one word or two makes all the difference.
Words that transform a copy from “blah” to “brilliant” are called marketing power words.… Read More 101 Marketing Power Words That Will Increase Your Landing Page Conversions
Lead magnets are some of the most popular and effective ways to get new leads. If you don’t have a good one yet, you may want to try one soon because online marketing is only getting more competitive by the day. Lead magnets can become your edge and may change the way you run your business. In your… Read More Building your Email List? Here are 41 Lead Magnet Ideas That Work
Thinking of advertising on Facebook? Facebook remains to be the best platform to satisfy your marketing funnel goals. It’s hard to ignore the opportunity you gain when you can tap into their massive user base of 1.32 billion (daily). As with any marketing campaign, it’s important to know what end results you want to get.… Read More 11 Facebook Ad Objectives to Choose from in 2018